The world woke up to some startling news on Tuesday when it was revealed that Costa Coffee had been sold for an incredible £3.9 billion to The Coca-Cola Company. This major acquisition cements Coca-Cola’s status as a high-profile player in the caffeinated drinks market and gives them access to a hitherto untapped group of coffee-lovers across the world. With this groundbreaking deal, both Costa and Coca-Cola are set for continued success in the near future.