“Beetlejuice Beetlejuice” successfully revived a pre-2000 classic, opening to $110 million, outperforming “Twisters” by $30 million. Tim Burton’s film, benefiting from premium formats and a less football-focused demographic, saw a 45% Saturday uptick over Friday. Despite a mediocre B+ Cinemascore, it captured nearly 75% of U.S./Canada box office business. The film’s success mirrors Warner Bros.’ 2017 “It” release strategy, leveraging a typically slow post-Labor Day weekend. Jenna Ortega’s role and strong presales contributed to its overperformance, indicating positive word of mouth.
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